About Us

Who We Are

TARGET PET FEEDS is the pioneering force in Pakistan’s pet food industry. Founded on the belief that every pet deserves nutritionally rich, high-quality food, we are dedicated to producing premium pet feeds that meet and exceed international standards—right here in Pakistan.

Our Vision

To become the first internationally recognized Pakistani pet food brand, a symbol of quality and innovation trusted by pet owners globally.

Our Mission

To produce and provide locally manufactured, high-quality pet food that meets the highest standards of nutrition and safety for Pakistan’s beloved pets.

About Us
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Our Core Values
  • Premium Quality, Locally Sourced
    We are committed to using the finest, locally-produced ingredients to ensure optimal health for pets.
  • Innovation Through Local R&D
    Our dedicated research and development focus on creating formulas specifically suited for the needs of pets in our region.
  • Accessibility
    We believe premium nutrition should be affordable, making high-quality pet care accessible to more Pakistani families.
  • Integrity & Standards
    From sourcing to production, we uphold stringent quality controls to ensure every bag of feed is safe, nutritious, and trustworthy.
  • Our Story: A Pioneering Journey

    Established in 2017 in Karachi by visionary founders, TARGET PET FEEDS revolutionized the Pakistani pet care market.

    We proudly became the first Pakistani company to produce premium pet food locally, setting new benchmarks for quality and ingredient integrity.

    What We Do

    We specialize in the production of high-nutrition dog and cat food.

    Our Commitment:

    To empower pet owners to provide premium nutrition without compromise.

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    Our Unique Value Proposition

    Superior quality at an accessible price. We combine the highest-grade local ingredients with rigorous standards to deliver a premium product that outperforms competitors on both quality and value.

    Future Horizon

    Driven by innovation, we are excited to expand our portfolio to include:

  • Premium Fish Feed
  • Specialized Kitten Food
  • Medicated & Therapeutic Diets
  • Adult & Senior Formula Foods
  • Our Achievements & Market Leadership
  • First Local Premium Pet Food Brand:
    Recognized as Pakistan’s first local pet food manufacturer producing products that meet premium international quality standards.
  • Industry Pioneer:
    Introduced advanced manufacturing practices and strict quality control.
  • Market Leadership:
    Holds a commanding market share of over 26% in Pakistan’s locally produced pet food segment.
  • Trusted Nationwide:
    Our products are trusted by pet owners, veterinarians, retailers, and distributors across Pakistan.
  • Commitment to Excellence:
    Continuously focused on improving product quality and expanding our distribution network.
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